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Chris received his doctoral degree in cultural/psychological anthropology at Duke University. Before beginning his career in corporate anthropology, Chris was a Post-Doctoral Research Fellow at Emory University’s MARIAL (Myth and Ritual in American Life) Center.
His ethnographic research on romantic love not only has won awards from the Society of Psychological Anthropology and the Robert J. Stoller Foundation, but it also has been featured on many popular news outlets (e.g., Glamour magazine, NPR’s “Morning Edition,” & CBC’s “The Current”). Chris has over fifteen years of experience managing all aspects of qualitative research projects in an array of industries, including medical/pharmaceutical, insurance, casual dining, consumer goods, broadcast media and technology. During his years at GfK SMC, a leading pharmaceutical market research company, Chris developed extensive experience interviewing patients and a range of medical professionals across many therapeutic areas. Chris is currently the Director of Qualitative Research with the U30 Group, a consumer insights and market research company, but is a frequent collaborator on Ethnographic Solutions’ projects through a strategic partnership between the two firms. |
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PRINCIPALS Nicholas Kottak, PhD Conrad Kottak, PhD SENIOR RESEARCHERS Chris McCollum, PhD Peter Richardson, PhD |
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