Ethnographic Solutions

ETHNOGRAPHY

Product & Service Innovation
Usability & User Experience
Unrecognized Customer Needs
Day in the Life of your Customer
Employee-Customer Dialogue
Physician-Patient Dialogue
Workplace Anthropology
Video Documentaries

BRAND COMMUNICATIONS

Positioning Research
Message Architecture
Competitive Message Testing
Creative Concept Testing
Logo Testing
Visual & Sales Aid Testing

CUSTOMIZED QUALITATIVE

Buying Process
Medical Device Testing
Customer Tracking
Segment Profiling
Brand Content/Semiotic Audit
Strategic Brainstorming & Ideation



Ethnographic Solutions is a global consumer & marketing research firm composed of PhD-level cultural & psychological anthropologists with extensive strategic consulting experience. We have a unique expertise in ethnographic research, but our clients also prize the innovative insights that we generate from various types of qualitative research projects.				ETHNOGRAPHY Product & Service Innovation Usability & User Experience Unrecognized Customer Needs Day in the Life of your Customer Employee-Customer Dialogue Physician-Patient Dialogue Workplace Anthropology Video Documentaries BRAND COMMUNICATIONS Positioning Research Message Architecture Competitive Message Testing Creative Concept Testing Logo Testing Visual & Sales Aid Testing CUSTOMIZED QUALITATIVE Buying Process Medical Device Testing Customer Tracking Segment Profiling Brand Content/Semiotic Audit Strategic Brainstorming & Ideation