Product & Service Innovation
Usability & User Experience
Unrecognized Customer Needs
Day in the Life of your Customer
Employee-Customer Dialogue
Physician-Patient Dialogue
Workplace Anthropology
Video Documentaries
Positioning Research
Message Architecture
Competitive Message Testing
Creative Concept Testing
Logo Testing
Visual & Sales Aid Testing
Buying Process
Medical Device Testing
Customer Tracking
Segment Profiling
Brand Content/Semiotic Audit
Strategic Brainstorming & Ideation
| About Ethnographic Solutions |
|
| Ethnographic Solutions is a global consumer & marketing research firm composed of PhD-level cultural & psychological anthropologists with extensive strategic consulting experience. We have a unique expertise in ethnographic research, but our clients also prize the innovative insights that we generate from various types of qualitative research projects. |
We approach each new set of project objectives as a unique and exciting challenge.
As cultural and psychological anthropologists, we are committed to research methods that produce the richest and most authentic data on our clients' customers. Ethnography, our expertise, is a research method spawned by anthropologists. Anthropologists remain its best practitioners.
Ethnography, however, is not just a method. It also is a descriptive and interpretive enterprise. Our intuitive familiarity with social and psychological theory allows us to see patterns in the data that others routinely miss.
Our projects have brought us to the UK, France, Germany, Italy, Spain, Greece, Australia, Japan, China, Brazil, Canada, Mexico, South Africa, Mozambique, and Madagascar.
When conducting ethnographic and qualitative projects with a global orientation, our researchers travel to each country not only to train and supervise our international research partners, but also to observe and direct the research process firsthand. By project end, this process enables us to achieve an integrated understanding of the key global patterns and identify critical nuances of cultural variation.