By Conrad P. Kottak, PhD

ABSTRACT - Kottak notes that the repeated act of watching television has modified the cultural behavior of Americans in nontelevision settings. He focuses specifically on what he calls the postmodern classroom, a setting marked by a blurring and breakdown of traditional "canons, categories, and boundaries." In large university classes, "teleconditioned" students are likely to treat instructors like TV sets, getting up for breaks, reading, talking, and occasionally turning of the "set" by leaving class early. In response, Kottak often roves among his student "audience" with a cordless mike, the academic version of a TV talk show host.

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